FILTRON filters have been designed, tested, and manufactured in Poland since 1982. The first FILTRON filters production plant had only 13m2 of surface area and was located in a rented room, which used to be a laundry. The first filters were made by hand.
THE FILTRON NAME
The inspiration for creating the name FILTRON were the names of Japanese camera manufacturers, NIKON and CANON. The creator of the name FILTRON (Piotr Giermaziak) did not anticipate that FILTRON would become such a strong brand, with international recognition. The first logotype of the FILTRON brand had purple colours.
DISTRIBUTION
The first FILTRON-filter distribution network was established in the early 1990s, and was based on door-to-door sales to retail outlets and car-repair shops. The first FILTRON-filter catalogue was created in 1993 and included 129 filters.
THE DYNAMIC DEVELOPMENT OF THE FILTRON BRAND
The dynamic development of the FILTRON brand is evidenced by the numbers related to the scale of production of the FILTRON filters.
1982: 13m2 of area, 2 employees
Currently: 52,000m2 of area, 2,000 employees
DISTINCTIVE PACKAGING
In 1999 we introduced new packaging for FILTRON filters. The packaging colours, which vary depending on the product group, remain a hallmark of the FILTRON brand to this day.
BRAND REFRESHMENT
In 2013, the image of the FILTRON brand was refreshed by introducing a new logotype, and even-more-legible packaging.
MANN+HUMMEL
Since 2016, the FILTRON brand has been the property of MANN+HUMMEL, the world’s leading filtration-technology company. MANN+HUMMEL employs more than 20,000 staff in more than 80 countries around the world, and is a leading supplier of original filters for the largest automotive concerns.
