35TH ANNIVERSARY OF THE COMPANY
This year we are celebrating the 35th anniversary of our company. For this occasion, we have prepared for you 10 interesting facts related to our history. They are a sign of our company's great success, as evidenced by the fact that FILTRON filters are currently the most popular car filters in Central and Eastern Europe.
Our company was founded by Piotr Giermaziak in Gostyń, Wielkopolska. The first office was only 13 m2 and was located in a rented space that was previously a laundry room.
The first name of the company was assigned by the regulatory office from the catalogue of possible names. It was called "The Production of Spare Parts and Accessories for Motor Vehicles".
The name FILTRON was conceived several years after the founding of the company. The owner was inspired by the big ads of the largest Japanese camera manufacturers, which he noticed during one of his visits to Warsaw. "Since there’s NIKON and CANON, then there may also be FILTRON".
In the 1980s, the conditions for running a business were extremely difficult in Poland. Private companies could sell their products only to plants and private shops (sales to state-owned companies required special approval), and corporate income tax reached as much as 85 percent of the profit. Running a business in those days required tremendous determination.
The first FILTRON filter distribution network was established in the early 1990s and was based on door-to-door sales to outlets and car repair shops. The first FILTRON filter catalogue was created in 1993 and included 129 filters.
In the mid-1990s, the company's main goal was to secure its further dynamic growth. For this purpose, it began searching for a strategic partner who could offer the latest technologies, international contacts, and advanced cooperation with leading car manufacturers to develop new vehicle filter systems. In 1997, our company established a partnership with the American DANA Corporation and created a new company - WIX-FILTRON.
Three years later, we produced the first filter model that was fitted as original equipment. It appeared in cars such as the Ford Galaxy, Seat Alhambra and Volkswagen Sharan. Thanks to our great flexibility, we are valued by the top automotive companies in the world, for which we currently manufacture more than 100 models of original filters. These brands include Mercedes-Benz, Volkswagen, Jaguar, Rolls-Royce, Renault, Volvo, and Tesla (over 20 brands in total).
In 2002, the first big promotion of FILTRON filters was launched, in which the main prize was a car - Skoda Fabia. The interest was so great that since then promotional campaigns have been organised every year. Since 2005, the prizes for the winners of promotions are foreign trips.
To maintain the growth of FILTRON filters sales in other countries, we have opened sales offices in Russia, the United Kingdom, and Ukraine.
In 2016, we joined the MANN+HUMMEL group and became part of the world’s largest company specialising in filtration technology.
The history of the dynamic development of our company is impressive. It is worth noting that one thing has not changed over the years: FILTRON filters are designed, tested, and manufactured in Poland. We are currently the largest employer in the region, providing jobs for over 2,000 people. We are continuously investing in the development of the company (9 million EUR spent on development just in 2016) and we are extremely proud of the fact that thousands of European mechanics choose our filters.
The FILTRON range holds more than 2700 products, and covers 97% of the European passenger-car market. Mechanics appreciate the high quality of the FILTRON-brand filters. Every year, more than 36 million FILTRON filters find their way to mechanics from all the European countries.